Dubai-based value-added distributor Syscom, has signed a partnership agreement with Ubiquiti to deliver its wireless network offerings to the Middle East.
With sales of over a billion dollars ($1.3 billlion for 2020, an increase of 10.6% year-over-year), Ubiquiti operates in 30 regional markets and has shipped over 108 million devices.
Syscom, which has established itself as a VAD in the region since it was established in 2013, will now be able to sell Ubiquiti products to its partners in the United Arab Emirates, Kingdom of Saudi Arabia, Oman and Qatar.
Hamid Ansari, Managing Director, Syscom, said, the main motivation behind this partnership was is to “accelerate” the company’s growth in wired and wireless technologies, with a specific focus on enterprises and homes offerings.
“Ubiquiti offers a solid financial model for small and media businesses to large enterprise type business, with their model of not charging any license cost after the initial set-up. We truly believe Ubiquiti will enhance our vendor portfolio, increase our customer base and strengthen our end-to-end solutions capabilities,” said Ansari.
“The quality of Ubiquiti has proven to compete with big networking manufacturers in the IT market, with it model of no license cost or huge upfront cost. Also, Ubiquiti equipment is very smooth and easy to adapt with future trends.”
Ubiquiti manufactures and sells wireless data communication and wired products for enterprises and homes under product lines like UniFi, EdgeMax, AirMax, AirFiber, and UFiber. The most popular product is UniFi, which is focused on home and business networking.
With the new agreement in place, Syscom plans to stock large number of Ubiquiti products, thus ensuring a quicker turnaround time in servicing their clients.
The NASDAQ-listed Ubiquiti was founded by former Apple engineer Robert Pera in 2005 with an initial investment of $30,000.
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